Launched in 2023, the RJ Basic Electrics redefined entry-level guitars by offering premium features—stainless steel frets, bone nut, HSH routing, and full shielding—at an unheard-of $99 price point. Designed for maximum playability and comfort straight out of the box, these guitars quickly sold out and became a hit with beginners and intermediate players alike. RJ Guitars proved that great tone and feel don’t have to cost a fortune.